Pharma marketers turn to direct-to-patient programs to boost engagement
制药公司正在快速采用直接面向患者的项目,以应对传统商业模式的挑战。调查显示,75%的制药营销人员正在运行或计划DTP项目,尽管面临合规挑战。
GCI Health CEO calls for pharma marketing to move beyond impressions
GCI Health的CEO Kristin Cahill在采访中呼吁制药营销超越传统的印象和覆盖率,强调AI工具在提升沟通效果和预测影响方面的重要性。
AnalyticsIQ’s Lee: Pharma marketing shifting from promotion to partnership
制药营销正在经历从传统推广向基于信任和价值的合作转变。AnalyticsIQ的Christine Lee指出,数据驱动的个性化营销使制药公司能够更好地与患者和医疗提供者互动,提升患者结果。她预测未来可能出现“无形营销”,即数据的透明使用将使制药参与无缝融入临床护理中。
Communicating complex science in the AI era
该文章探讨了在AI时代,制药和生物技术传播者如何应对复杂科学的沟通挑战,强调了技术准确性与人性化叙事的平衡。
Trump administration teases MFN drug pricing rule as commitment deadline looms for companies
特朗普政府正在推动一项新的药品定价政策,旨在实施“最惠国”定价模式,可能会对制药行业产生重大影响。制药公司如百时美施贵宝和阿斯利康已开始推出直接面向消费者的药品折扣计划,以应对即将到来的政策变化。分析师预测,更多公司将跟进以满足政府的要求。
Sanofi expands $35-per-month pricing to all insulin products
Sanofi宣布将所有胰岛素产品的价格限制在每月35美元,旨在减轻患者负担,符合市场需求与政策压力。
AstraZeneca joins the DTC platform pack, offering up to 70% discounts on Farxiga, Airsupra
AstraZeneca推出了直接面向消费者的数字平台,提供药物Farxiga和Airsupra的显著折扣,旨在改善患者的药物可及性和 affordability。该平台是其商业战略的一部分,符合医疗健康领域的关注点。
Three-dimensional assessment of pharyngeal airway hyoid bone and craniocervical changes after stabilization splint treatment in temporomandibular disorder patients
分析失败: Three-dimensional assessment o...
Impact of AI-quantified fluid dynamics on visual outcomes over 5 years in patients with treatment-naïve nAMD from the FRB! registry
分析失败: Impact of AI-quantified fluid ...
A scalable benchmark to evaluate the robustness of image stitching under simulated distortions
研究提出了StitchEval,一个创新的基准框架,用于全面评估图像拼接算法在真实操作条件下的鲁棒性。该框架涵盖了光照变化、噪声干扰和几何变换等多种干扰因素,通过对主流算法(如SIFT、BRISK、AKAZE)的系统分析,揭示了它们在不同条件下的性能表现。研究为未来的图像拼接算法优化提供了重要的参考依据。
Multimodal text guided network for chest CT pneumonia classification
分析失败: Multimodal text guided network...
End-to-end CNN-based deep learning enhances breast lesion characterization using quantitative ultrasound (QUS) spectral parametric images
分析失败: End-to-end CNN-based deep lear...
Novel bioinformatics approaches to design epitope-based vaccine against HIV latency by inquiring CTL epitopes and built-in adjuvants
分析失败: Novel bioinformatics approache...
Assessment of freeze-dried Sargassum polycystum as a nutritional feed component for red tilapia (Oreochromis spp.) fingerlings
分析失败: Assessment of freeze-dried Sar...
High-sensitivity C-reactive protein and 6-month all-cause mortality in Chinese heart failure patients
分析失败: High-sensitivity C-reactive pr...